Next Immersive: October 21st & 22nd
Where Science Meets Soul - The Evolution of Influence
Deeper Trust
Better Referrals
Shorter Sales Cycles
Led by Tommy Schaff, one of only six certified Cialdini Method Trainers in North America.
Seats are limited — because not everyone is ready to lead with science and soul.
Next Immersive: January 13th & 14th, 2026
Stop Chasing
Start Being Followed
Where Science Meets Soul - The Evolution of Influence
When you lead with ethical influence, clients don’t need to be convinced — they choose to follow.
Deeper Trust
Better Referrals.
Shorter Sales Cycles.
Led by Tommy Schaff, one of only six certified Cialdini Method Trainers in North America.
Seats are limited — because not everyone is ready to lead with science and soul.
When the Science Is Proven… the Only Question Is:
Who Will You Become Because of It?
Dr. Robert Cialdini’s Principles of Persuasion proved what drives human decision-making.
Tommy Schaff’s Followed takes the next step - teaching you how to become the kind of person people naturally trust, respect, & follow.
Cialdini teaches what to do.
Followed teaches who to be.
Because persuasion may earn a “yes.”
But followership builds a legacy.
Cialdini teaches what to do.
Followed teaches who to be.
Because persuasion may earn a “yes.”
But followership builds a legacy.
What’s It Costing You When
People Don’t Follow?
What’s It Costing You When People Don’t Follow?
Prospects stall even when
your advice is right.
Growth plateaus while
effort increases.
Referrals aren't the right fit, slow or stop altogether.
COIs see you as asalesperson,
not a trusted peer.
You’re not broken.
The system you were taught is.
You were trained to chase, pitch, and push - but people don’t want to be chased; they want to be led.
And every time you rely on pressure instead of presence, you lose what never comes back:
Time
Trust
Opportunity
The Followed Framework™
The Only Financial Advisor Program Built on
Cialdini’s 7 Principles of Persuasion.
Two-Day Immersion | January 13 & 14, 2026
Where Influence Becomes Followership: Experience the 7 Universal Principles of Persuasion - Reciprocity, Liking, Authority, Social Proof, Commitment, Unity, and Scarcity - not as theory, but as a repeatable system you can apply in every conversation.
Two-Day Immersion
Behavioral science proves that repetition cements identity - and identity drives consistency.
That’s why this isn’t just a seminar; it’s a transformation lab.
Location: Virtual (no travel required)
Times: 8 AM to 5 PM CST both days
8-Week Integration
Weekly sessions reinforce skills until they’re second nature in every conversation.
Eight Weeks of Integration | Starting Oct 27
Mondays: Deep dive into each principle.
Fridays: Real-world case studies & strategy
Influence Toolkit
Your complete persuasion suite, built from the most trusted science in marketing and behavioral psychology:
Cialdini’s Influence
Nancy Harhut’s Using Behavioral Science in Marketing
Implementation workbooks, persuasion cheat sheets, and plug-and-play scripts
Curated Advisor Community
Collaborate with ambitious peers who practice persuasion with purpose - advisors united by ethical influence and long-term growth - and walk away with clarity, confidence, and language that earn trust with COIs, attract quality referrals, and connect you to an exclusive circle of elite peers.
BONUS EVENT
2-Day Process Integration Workshop
“Getting Them On, Getting Them Over, and Getting Them In”
Two Full Days - 8 AM to 5 PM CST | January Dates TBD
A live, virtual two-day capstone where you’ll integrate every idea into a seamless end-to-end client process where you'll learn how to:
Get Them On — Win the meeting through pre-suasion and positioning.
Get Them Over — Move them from interest to commitment ethically and quickly.
Get Them In — Onboard, refer, and multiply relationships through consistency and reciprocity.
Your Bonus Stack - Included When You Register Today.
Each bonus is designed using the Principle of Reciprocity — giving first, so value multiplies naturally.
Referral Snowball Generator
Fast-start framework that delivers momentum after your very first session.
.
Multiply referrals fast.
COIs will want to introduce you.
Momentum that compounds.
More Clients Now
Fast-start framework that delivers momentum after your very first session.
Apply influence right away.
See quick proof of impact.
Build belief and confidence.
Major League Goals
A tool to clarify goals and unify partners.
Reset growth targets
Focus on bigger cases
Structure for momentum
Whole New Ballgame Audit
A fast diagnostic to see what’s winning and what’s wasting revenue.
Reset growth targets
Focus on bigger cases
Structure for momentum
Why High Achieving Advisors
Say This Works
These aren’t tricks. They’re timeless truths.
Each of the 7 Principles - Reciprocity, Liking, Authority, Social Proof, Commitment, Unity, and Scarcity - shapes how people decide who to follow and trust.
Every principle you’ll learn has been proven in thousands of behavioral studies by Dr. Robert Cialdini, the world’s most cited expert on ethical influence.
But Followed goes further:
It teaches you how to embody those principles - so influence becomes instinct, not manipulation.
Because the most influential advisors don’t persuade
They inspire trust that lasts
Because the most influential advisors don’t persuade
They inspire trust that lasts
I'm Ready To Be Followed!
“This program gave me clarity to lead conversations instead of chase them.”
Chad Glover — Fairway, KS
What Advisors Are Saying
“$937,000 in commissions 30 days after training - But more important, clients started calling me first.”
- Sean Keefe — Scottsdale, AZ
"Expectations exceeded...
I was able to incorporate everything immediately."
- Jeffrey Gruehn — Newton Square, PA
"I earned the biggest commission of my 22-year career from just one principle."
- Bill Campbell,— Shreveport, LA
“Advisors who pitch chase deals. Advisors who persuade multiply them.”
Learn the psychology of why people decide who to follow -
and how to become that person.
“I earned over $1M in new commissions during the immersion itself.”
- Piers Curry, Financial Advisor
Walk away with clarity, confidence, and language that earn trust with COIs, attract quality referrals, and connect you to an exclusive circle of elite peers.
Founder, Major League Sales | Certified Cialdini Method Trainer
Founder, Major League Sales | Certified Cialdini Method Trainer
Founder, Major League Sales | Certified Cialdini Method Trainer
Tommy Schaff, CMCT
For over 30 years, Tommy has helped advisors, consultants, and CEOs replace pressure with principle — moving from closing transactions to opening possibility.
He is one of only six trainers in North America personally mentored by Dr. Robert Cialdini, teaching how to use ethical influence to earn trust, shorten sales cycles, and multiply referrals.
The Investment
Because what you put in determines who you become next
Option 1: The Spark
Two-Day Immersion - Learn it.
The live experience that teaches the science of persuasion, clarity, and presence.
Learn and practice all 7 Principles of Persuasion live and interactively.
Build confidence and skill in every conversation.
Discover how ethical influence shifts the way clients decide.
Plus Bonuses:
Referral Snowball Generator: System that turns one introduction into many.
More Clients Now: Framework for instant traction and early wins.
Major League Goals: Framework for focused, shared growth.
Whole New Ballgame Sales Audit: Scorecard showing where influence wins and where you’re leaving trust on the table.
What You're Giving Up:
8-Week Mastery:Reinforce and apply the principles through real-world practice.Friday Case Labs:Live coaching and integration using real advisor cases.Peer Community:Collaborate with vetted top performers.Bonus 2-Day Process Integration Event:“Getting Them On, Getting Them Over, and Getting Them In.”Turn theory intorhythmand repeatable results.
“I earned the biggest commission of my 22-year career from just one principle.”
~ Bill Campbell
Your Investment: $2500
If you participate and don’t walk away with clarity, confidence, and language that move people — you don’t pay.
Option 2: The System
Full Experience -
Live it. Multiply it. Scale it.
The complete experience that turns influence into instinct and leadership into legacy.
Most Popular Choice
Two-Day Immersion: Learn and practice all 7 Principles of Persuasion live and interactively.
8-Week Mastery: Reinforce and apply the principles through real-world practice.
Friday Case Labs: Live coaching and integration using real advisor cases.
Peer Community: Collaborate with vetted top performers.
Bonus 2-Day Process Integration Event: “Getting Them On, Getting Them Over, and Getting Them In.”
Turn theory into rhythm and repeatable results.
Plus Bonuses:
Referral Snowball Generator: System that turns one introduction into many.
More Clients Now: Framework for instant traction and early wins.
Major League Goals: Framework for focused, shared growth.
Whole New Ballgame Sales Audit: Scorecard showing where influence wins and where you’re leaving trust on the table.
“I earned $937K in commissions in 60 days. Then I had my first $1M month.”
~ Sean Keefe
Your Investment: $5500
If you participate and don’t walk away with clarity, confidence, and language that move people — you don’t pay.
Join Tommy & 32 Top Advisors This October
“Influence isn’t about getting people to do things.
It’s about becoming the kind of person people want to follow.”
- Tommy Schaff
Freedom without responsibility isn’t freedom at all.
This program is built on ethical, responsible influence — the kind that creates trust, not tactics.
Walk away with clarity, confidence, and language that make you followed because of who you are, not how hard you push.
FAQs
Who is this for?
For financial advisors, consultants, and COI-driven professionals who depend on trust to grow.
If you influence through advice — this is for you.
How is this different from sales training?
Sales training teaches pressure.
Followed™ teaches presence.
You’ll learn the science of influence and the psychology of being trusted — not just how to talk, but how to be.
What’s included in the Full 8-Week Experience?
You’ll get:
• The Followed Framework™ Two Day Immersive
• 16 live training + implementation sessions
• coaching + STORIES™ framework
• Peer community + accountability
• Workbook, scripts, and tools
• BONUS Two-Day Process Integration Event
What if I can’t attend the Two-Day Immersion?
No problem — recordings are provided, and you can join any upcoming immersion at no extra cost.
We run new two-day live events monthly.
Your investment travels with you.
How does the BONUS Integration Event work?
It’s a live, virtual capstone that connects every concept into your day-to-day client process:
Get Them On. Get Them Over. Get Them In.
It’s where knowledge becomes instinct.
What’s the investment?
You choose your level:
• Two-Day Immersion: $2,500
• Full 8-Week Mastery Experience + Bonus 2-Day Event: $5,500
What results can I expect?
Shorter cycles. Bigger cases. More trust.
Some Real-world results include:
• $937K in commissions in 30 days.
• $600K + $400K renewals.
• $1M client in one week.
And a common refrain:
“I’m having more fun, making a bigger impact, and building stronger relationships.”
Is this endorsed by Dr. Cialdini?
Yes. This program is based on Dr. Cialdini’s research and facilitated by Tommy Schaff, one of only six Certified Cialdini Method Trainers in North America — customized exclusively for advisors.
What if I’m new to Cialdini’s work?
Perfect. We start simple, build mastery through repetition, and reinforce through application.
You’ll start seeing results by your second client meeting.
What if I don’t see results?
If you attend, engage, and don’t walk away with confidence, clarity, and trust that moves people — we refund you.
That’s our Influence Integrity Guarantee.
How do I reserve my seat?
Click below, complete your quick registration, and you’ll receive your confirmation, schedule, and bonus access link.
The Followed Framework™
Part of the “Clients On Purpose” Movement
32 Seats. 8 Weeks. One Decision.
Stop chasing.